After so many tries, variations on ideas, concepts, designs, text fonts, colours and specially many days postponing this project, I can finally present you with the logo of my brand MAIKE!


I have this MAIKE brand idea on my mind since many years ago and throughout the years I tried designing the logo but was never able to find something I was happy with so I ended up always quitting and leaving this project for the future Miguel. I think the main reason I couldn’t was because I was stuck on a vision I had of the “M” in MAIKE having wings but I never managed to make it look nice, elegant and specially timeless.


My first real attempt was when I was in university. There I used the design of my old “M” with wings that I did when I was in high school as inspiration and tried doing something more official. I even did a 3D animation of it as a project for a class but when I was now grabbing again this project I wasn’t happy with it so I had to brainstorm. I reached a point of frustration, even used artificial intelligence to generate a bunch of “M”s with wings but I was not happy with anything I was seeing. I quit again of course, but then, on another and actually last attempt of doing this, I finally decided to leave that idea behind and rethink the logo.


Many designs after, a lot of font experimenting and trying to incorporate quite a few messages on the logo unsuccessfully, I finally come up with something I was proud of with meaning behind it.


When crafting it, every element was designed with intention. The bold, simple font reflect the powerful yet direct message of MAIKE of going from a dreamer to an achiever. The 7 lines in the “M” represent a rainbow of possibilities and the 7 industries the brand plans to grow. And the last but key detail is the imperfection on the letter “E”. A powerful reminder that perfection isn’t the goal, progress is. Mistakes will happen so the best we can be is perfectly imperfect.
I hope people will understand this logo and that one day it is well known globally, spreading its message of making your dreams come true with belief and smart work. I am happy I finished this project, a big first step to making my own dream a reality.
